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B.A. in Public Relations and Advertising Course: Fees, Eligibility, Syllabus, Top Colleges & Careers | MyCollegeGYD | MyCollegeGYD

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B.A. in Public Relations and Advertising

Strategic communication program designed to master corporate reputation management, crisis communication, brand positioning, creative copywriting, media planning, and consumer advertising campaigns.

Duration

3 Years (6 Semesters)

Fee Range

₹80,000 - ₹2,80,000 / Year

Starting Salary

₹4.2 - ₹8.0 LPA

Key Programme Highlights

Live agency pitch competitions, real-world brand crisis simulations, and placement pipelines into global PR firms (Edelman

Genesis BCW) and creative ad agencies (Ogilvy

McCann).

Curriculum & Semester Syllabus

Semester 1

Introduction to Public RelationsAdvertising FundamentalsConsumer PsychologyPrinciples of Mass CommunicationCreative Writing Lab.

Semester 2

Corporate CommunicationsCopywriting for Print & DigitalMedia Planning & BuyingVisual Design Basics (Photoshop/Illustrator)Design Lab.

Semester 3

Crisis Communication ManagementPublic Relations Campaign PlanningBrand Management PrinciplesPublic Relations Writing (Press Releases/Pitches)Studio Lab.

Semester 4

Digital PR & Influencer MarketingTelevision & Radio Commercial ProductionDirect Marketing & CRMEvent Planning & Experiential MarketingAd Strategy Lab.

Semester 5

Corporate Social Responsibility (CSR)Integrated Marketing Communications (IMC)Public Affairs & LobbyingMedia Law & Ethics in AdvertisingAgency Internship.

Semester 6

Global Advertising & PR StrategiesClient Servicing & Pitch ManagementCapstone 360-Degree Brand Campaign ProjectPitch Defense.

Career Paths & Industry Scope

PR Account Executive

Builds media relations, drafts press releases, pitches story angles to reporters, and monitors coverage.

Avg Salary₹4.2 - ₹8.0 LPA

Advertising Copywriter

Creates advertising headlines, scripts television commercials, and produces digital campaign copy.

Avg Salary₹4.5 - ₹8.5 LPA

Media Planner / Buyer

Analyzes target reach, calculates TRP/impressions, and negotiates ad space across media networks.

Avg Salary₹4.0 - ₹7.8 LPA

Top Colleges Offering B.A. PR & Ad

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Eligibility Criteria

10+2 in any stream from a recognized educational board with minimum 50% aggregate marks.

Accepted Entrance Exams:Click to view exam & dates

CUET UG IPU CET Xavier Entrance Test (XET)SET University Mass Media Tests.

Key Skills Mastered

Press Release DraftingCrisis Response FormulationCopywritingMedia Buying AnalyticsClient Pitching.

Higher Education Pathways

▪M.A. in PR & Advertising
▪MBA in Advertising & Brand Management
▪Masters in Strategic Communications.

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Verified Curriculum Reference

Curriculum data structured per AICTE/UGC guidelines and verified by MyCollegeGYD Academic Advisory Council.