A career-focused undergraduate program designed to build deep expertise in consumer behavior, brand management, digital growth marketing, market research, and omnichannel sales distribution strategies for competitive consumer and B2B markets.
3 Years (or 4 Years Honours under NEP)
₹1,00,000 - ₹3,00,000 / Year
₹4.0 - ₹7.5 LPA
Plans and executes multi-channel marketing campaigns, monitors promotional ROI, coordinates cross-functional teams, and measures market reach.
Analyzes brand tracking metrics, assists in positioning and repackaging initiatives, and collaborates with creative and media agencies.
Designs qualitative and quantitative consumer surveys, decodes competitor trends, and provides actionable insights for product roadmap decisions.
Manages paid social and search engine performance campaigns, tracks conversion funnels, and optimizes customer acquisition cost (CAC).
Admissions for BBA Marketing are currently opening across partner institutions. Connect with our academic counselors for verified admissions guidance.
10+2 from a recognized board in any stream (Science, Commerce, or Arts) with a minimum of 50% aggregate marks (merit or university entrance test applicable).
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Curriculum data structured per AICTE/UGC guidelines and verified by MyCollegeGYD Academic Advisory Council.